FULLERTON, Calif. – Cal State Fullerton Athletics, in partnership with Teamworks Influencer, has launched the Titans NIL Exchange to expand Name, Image and Likeness (NIL) opportunities for student-athletes. The collaboration continues Cal State Fullerton's investment in connecting Titan student-athletes with businesses, brands and fans.
Free to both student-athletes and external entities, the Titans NIL Exchange provides a comprehensive portal for communicating and fulfilling NIL transactions. After registering with the Titans NIL Exchange, prospective partners can access a database of available Cal State Fullerton student-athletes and search, filter and initiate conversations to discuss prospective NIL deals.
The Titans NIL Exchange also includes integrated payment tools and tax reporting features, such as the automatic generation of 1099 forms within each student-athlete's Influencer account. Additionally, student-athletes have access to educational resources covering financial literacy, branding and social media growth.
Influencer allows student-athletes to self-disclose transactions, track earnings per opportunity, and view flagged payments that need attention. The platform is used by more than 270 collegiate and professional sports organizations across the country.
Influencer will also serve as a content hub for athletes to receive, download and post photos and videos to build their brand on social media.
The launch of the Titans NIL Exchange reinforces the university's dedication to supporting student-athlete success both on and off the field, providing them with professional tools and resources to build their personal brands and generate income through NIL opportunities.
About Teamworks Influencer
Teamworks Influencer, available on Teamworks' Operating System for Sports™, is the leading athlete brand-building and NIL business management app for over 270 elite collegiate and professional sports organizations. The Influencer athlete app educates student-athletes, coaches, and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. The Influencer platform also includes the impactful Influencer Exchange. Schools can direct businesses, collectives, and fans seeking to find, communicate with, pay, and report NIL transactions with student-athletes in this school-customized NIL exchange. The Influencer Local Exchange maximizes the student-athlete wallet share while streamlining compliance and tax reporting responsibilities. To learn more about the Influencer Exchange, please visit teamworks.com/influencer
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