Cal State Fullerton welcomed Jay Lucas to the Titan family as the department's Assistant Athletic Director of Communications/Marketing in April of 2018.
Lucas joined CSF after working for the Sugar Land Skeeters (Atlantic League of Professional Baseball) as the Vice President of Marketing and Public Relations from February 2016 to October 2017. He was responsible for the overall direction and supervision of marketing, media relations, public affairs, digital media and broadcasting for the minor league franchise. Lucas prepared and implemented detailed yearly strategic marketing and communications plans to help publicize, brand and position campaigns by communicating the key messaging points to media, local government and city officials, community leaders, sponsors and other key audiences
Before working for the Skeeters, Lucas was the Associate Athletics Director of Communications at California Baptist University from February 2014 to February 2016. He was responsible for all athletic communications, marketing and media relations' efforts. Among many other things, he also defined strategy and developed communications plans for the department and all 19 intercollegiate sport programs.
Prior to CBU, Lucas was the Vice President of Communications for the Houston Astros. There he was responsible for all external and internal club communications efforts and served as club spokesperson when needed. He also coordinated media interview requests for players, coaching staff and key members of the executive business staff, while developing relationships with various media outlets.
Before joining the Astros, Lucas's career as a professional communicator spanned 23 years in Southern California. He came to Houston from the now Los Angeles Angels of Anaheim where he served as director of publicity and broadcasting in 2002 and 2003, managing strategic communication plans for the marketing, broadcasting and community relations departments.
Lucas began his Major League baseball career with the Los Angeles Dodgers in 1988 (1988-1996). As director of publicity, he coordinated all public relations efforts for the organization and was in charge of all media relations activities. He has planned and executed media relations efforts for three World Series (1988, 2002, 2005), six League Championship Series (1988, 1995, 1996, 2002, 2004 and 2005), the 2004 All-Star Game in Houston, and was the San Diego venue press chief for the World Baseball Classic in 2009.
In 1996, Lucas joined the professional racing industry as the director of public relations for Penske Motorsports, Inc. (PMI) and the California Speedway. In his role, he planned all communications initiatives for PMI and the PMI speedways, focusing on NASCAR and CART events from 1996-2001.
Lucas previously held a director of media relations position at UC Santa Barbara from 1983-88. At UCSB, Lucas oversaw 18 NCAA Division I intercollegiate programs and directed all communication efforts.
A 1981 communications graduate from Chico State, Lucas began his communications career as a public relations assistant for the Los Angeles Lakers and the then-California Angels in 1981.